By Richard Jackson Harris
The up-to-date variation of a textbook at the function of mass conversation within the formation of perceived truth, for mass verbal exchange strategies and results path.
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Extra info for A cognitive psychology of mass communication
Recent research on and concern about the effects of sexual violence are considered in some detail, raising the possibility that viewing sexual violence may be more damaging than viewing either sex or violence by itself. Chapter 11 examines media that are specifically designed to teach skills or persuade people to change their attitudes or behaviors in a more health- or safety-oriented direction. , Sesame Street), whereas another section focuses on prosocial media targeted at adults. The use of mainstream entertainment media for explicitly prosocial ends ("edutainment"), common in developing countries, is explored.
The emphasis here is on how media portray various groups of people and what the effects of such presentations are. We see that media's portrayal of groups may become a stereotyped reality in the minds of the public, especially in cases where the viewer has limited real-life contact with members of a particular group. Are men and women portrayed in stereotyped fashion? What are the effects of such portrayals on the socialization process of children? Also examined are African Americans, whose portrayals have been more carefully studied than any other group in the history of TV.
It then starts to fall, especially during the high school and college years and young adulthood, when people are busy with dating, studying, and rearing young children. There is another rise, however, in older adult years after one's children are grown. In fact, the elderly are some of the heaviest viewers of television (Condry, 1989). 3 STAGES OF TELEVISION IMPACT Drawing on his studies of television use in several Brazilian communities that have had varying lengths of exposure to television, cultural anthropologist Kottak (1990) identified five stages of societal interaction with television.
A cognitive psychology of mass communication by Richard Jackson Harris